Friday, September 30, 2011

Roles of highly-skilled medical writers

Highly-skilled medical writers can add substantial value to the discovery and development process for drug and device companies.  Here are some key roles they fill:

  • Writing the bulk of the text:  The bulk of the writing can be completed by the medical writer, with functional groups acting primarily as experts, advisors, and reviewers.  Medical writers are skilled in presenting a consistent story within and across documents and will follow the template, style guide, and publishing requirements.  In addition, completing the document will be the top priority for the medical writer. The result is better documents faster.
  • Analyzing data:   Highly-skilled medical writers are capable of thoroughly and accurately analyzing complex data and should participate in every aspect of data analysis including data review meetings, review of the statistical analysis plan, and review of mock tables, figures, and listings. 
  • Coordinating the document review process:  The medical writer is the ideal person to distribute drafts, collate comments, run the document review meetings, and resolve issues in collaboration with key decision makers.
  • Performing literature searches:  Highly-skilled medical writers are capable of performing complex literature searches on specific subjects, analyzing the information obtained, and preparing a summary. On a smaller scale, the medical writer can find and obtain scientific and/or medical references that support specific concepts or statements in the document. In addition, the medical writer is well positioned to add citations to the text, prepare the document reference list, obtain the reference articles, maintain the literature database, and upload reference articles to the publishing group.
  • Coordinating the appendices process:  The  medical writer is the best person to identify, locate, store, and distribute document appendices since the medical writer has relationships with all of the document owners, access to many of the master or published documents, and knows the history of the project (eg, number of protocol amendments).

Monday, September 26, 2011

What is an "Elevator Pitch?"

You don't have to be a sales person or even be selling something to have an "Elevator Pitch." You are trying to get an idea across in a short period of time to entice the receiver to want more information from you!


There are some great summaries on how to create the Perfect (Elevator) Pitch, and the same idea holds true even when in the hunt for a job.  


The history is sketchy, but appears to stem from perhaps one of two places:

  1. Wall Street: when entrepreneurs would try to pitch their ideas to venture capitalists or angel investors while riding with them up and down the elevators in a high rise office building

Monday, September 19, 2011

Pfluent is Hiring!

Pfluent is growing rapidly.  


As new clients engage our great writing staff (i.e. the demand goes up), we need to increase the availability of our writers.  Pfluent's model is to hire writers to work in-house at our Emeryville, CA location, east of San Francisco.  Initially, we look for contractors to fill in the variable needs (who often convert to full or part time status), but we are now adding full-time positions as we continue to grow and have sufficient work for the employed staff.


Pfluent is now hiring to fill some of these positions and is looking for medical writers with experience in the pharmaceutical industry and medical/scientific expertise.

Thursday, August 11, 2011

The Rock starts to Roll

Not surprising, once a client gets a taste of how good a service is, they come back to the well for more water.

It is truly amazing how challenging it is to explain how good a service is to a potential client.  You can almost hear them shake their head on the phone - they're thinking "yeah, yeah, I've heard these promises before."  This is the challenge of business development, selling a new service to a new client that hasn't used you before.

Once you've cleared that chasm, though, assuming your service is great (which Pfluent's is, of course), the newly converted client can't wait to use you more and more.  This is already happening with several of Pluent's new clients.

If you're thinking of asking Pfluent to help you with your Medical Writing needs, it's best to act soon!

Friday, August 5, 2011

New Services by Pfluent

Pfluent, a new Medical Writing Service Provider, is growing already.

Just 4 months into it's start, Pfluent, has already taken on several new clients with multiple projects keeping our writers VERY busy.  Our highly skilled writers, all with scientific/medical backgrounds, can integrate with our drug/device company clients as peers, decreasing the cycle time of document turnaround, and improving the quality of the documents created.

We are already in the process of hiring additional writers that we have worked with in the past, to augment the team and handle the increased workload.